Acquisition, Frequency, AOV:
How to Move the Metrics
That Matter
A conversation with leading brands on driving more
direct first-party orders.
Restaurant growth comes down to three numbers:
guest acquisition, visit frequency, and average check size.
The ordering experience you own is the only channel where you can meaningfully move all three.
About this Webinar
How do you get more guests to order directly from you? How do you get them to come back—and spend a little more each time? Join Olo and a panel of restaurant operators for an honest conversation on first-party ordering: what's working, where the biggest opportunities live, and what to look for in the experience you own.
In this webinar, we’ll cover:
The role of personalized recommendations that feel helpful, not salesy, in lifting AOV and frequency
What to demand from your ordering platform so reliability never becomes the reason a guest doesn't come back
You'll hear directly from restaurant operators on what they've learned, what's worked, and what they're still figuring out—alongside Olo's point of view on what it takes to make every direct order count.
Our Speakers
Shilo Morin
Director of Digital Marketing,
Carl’s Jr. & Hardee’s
Shilo has spent the last 15+ years working across disciplines within the QSR industry. With experience leading strategic initiatives advancing restaurant operations, development, and digital functions, he has spent the last 5 years cultivating Carl’s Jr. & Hardee’s digital sales channels – helping launch and scale the business. Keeping momentum and sustaining double digit annual sales growth requires Shilo and team to remain vigilant in providing value for new and existing loyalty program members alike.
John Paul Thomas
VP of Ops Services
John Paul Thomas is a seasoned restaurant executive with nearly 20 years of experience driving operational excellence and technological innovation. As Vice President of Operational Services at honeygrow, he oversees everything from Supply Chain and Technology to Training and Culinary. Since joining the brand in 2017, John Paul has been instrumental in optimizing efficiencies and helping the chain more than double its footprint. His foundational leadership experience includes management roles at Chipotle and California Pizza Kitchen.
Paul Marrero
Director of IT
New Paragraph
Paul Marrero is the Director of IT at Original ChopShop, where he has spent the last five years helping grow the brand into a top-10 QSR mover and shaker. With a career rooted in hospitality — beginning on the restaurant floor and evolving into technology leadership — Paul found his niche in restaurant IT, a field that merges his lifelong passion for both industries. He spent 15 years at Uncle Julio's managing restaurant technology, loyalty programs, and data analytics before taking the helm of his own IT department at ChopShop. Today, he oversees a robust tech stack across 28 locations, including Kiosks, Paytronix Loyalty, Mirus, and Olo, and is actively integrating AI to improve the daily experience for operators and support teams alike.
David Fellows
SVP & GM, Olo Order
David Fellows originally joined Olo way back in 2006. In 2023, he became Olo's General Manager for Ordering, overseeing all aspects of the Ordering business and associated products.
Want to learn more about effective listings & reputation management?
