Acquisition, Frequency, AOV:
How to Move the Metrics
That Matter
A conversation with leading brands on driving more
direct first-party orders.
Restaurant growth comes down to three numbers:
guest acquisition, visit frequency, and average check size.
The ordering experience you own is the only channel where you can meaningfully move all three.
About this Webinar
How do you get more guests to order directly from you? How do you get them to come back—and spend a little more each time? Join Olo and a panel of restaurant operators for an honest conversation on first-party ordering: what's working, where the biggest opportunities live, and what to look for in the experience you own.
In this webinar, we’ll cover:
The role of personalized recommendations that feel helpful, not salesy, in lifting AOV and frequency
What to demand from your ordering platform so reliability never becomes the reason a guest doesn't come back
You'll hear directly from restaurant operators on what they've learned, what's worked, and what they're still figuring out—alongside Olo's point of view on what it takes to make every direct order count.
Our Speakers
Shilo Morin
Director of Digital Marketing,
Carl’s Jr. & Hardee’s
Shilo has spent the last 15+ years working across disciplines within the QSR industry. With experience leading strategic initiatives advancing restaurant operations, development, and digital functions, he has spent the last 5 years cultivating Carl’s Jr. & Hardee’s digital sales channels – helping launch and scale the business. Keeping momentum and sustaining double digit annual sales growth requires Shilo and team to remain vigilant in providing value for new and existing loyalty program members alike.
John Paul Thomas
VP of Ops Services
New John Paul Thomas is a seasoned restaurant executive with nearly 20 years of experience driving operational excellence and technological innovation. As Vice President of Operational Services at honeygrow, he oversees everything from Supply Chain and Technology to Training and Culinary. Since joining the brand in 2017, John Paul has been instrumental in optimizing efficiencies and helping the chain more than double its footprint. His foundational leadership experience includes management roles at Chipotle and California Pizza Kitchen.
Paul Marrero
Director of IT
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My name is Paul Marrero, I'm the Director of IT for Original ChopShop. I've been in hospitality for my entire career. For the first ten years I worked in restaurants, progressing from a college kid working to-go orders to planning and managing global rollouts. While I loved my time in the restaurants, I also had a passion for IT. I grew up in an IT family and started helping my dad build computers at 5 years old. In 2012, I decided to go back to school for a degree in Information Technology Management, assuming that would end my hospitality career. But then I found restaurant IT, an entire industry that combined my passions for hospitality and IT and I haven't looked back since. I spent 15 years at Uncle Julio's as a Senior Manager of Restaurant Technology running the loyalty program, deploying the hottest new tech, and finding an unexpected love for data and its correlation to guest behavior. After Covid, I moved to ChopShop with the opportunity to helm my own IT department and l have loved the last 5 years of helping to turn a small, unknown brand into number 9 on the QSR movers and shakers list. For a smaller 28 restaurant brand, we utilize a deep IT tech stack that includes Kiosks, Paytronix Loyalty, Mirus Database reporting, and Olo. We recently started incorporating AI to improve the quality of life for our Operators and Support team and can't wait to see how this will affect our teams' daily lives.
David Fellows
SVP & GM, Olo Order
Shilo has spent the last 15+ years working across disciplines within the QSR industry. With experience leading strategic initiatives advancing restaurant operations, development, and digital functions, he has spent the last 5 years cultivating Carl’s Jr. & Hardee’s digital sales channels – helping launch and scale the business. Keeping momentum and sustaining double digit annual sales growth requires Shilo and team to remain vigilant in providing value for new and existing loyalty program members alike.
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